THE CLIENT. ग्राहक.
SM
THE PROBLEM. समस्या.
SM.
THE BRIEF. संक्षिप्त विवरण.
SM
SM
Logo
Symbolising the fine marriage of modern and cultural sensibilities, the logo sinuously brings together
the स in Devanagari with the Latin M, the initials of Sidhant Minocha. The diamond with the
asymmetrical edges creates the visual illusion of forming the letter ‘M’, which also denotes the
brand’s core ethos of embracing the reality in the rawness of design architecture.
Pattern
चिन्ह
Symbolising the fine marriage of modern and cultural sensibilities, the logo sinuously brings together
the स in Devanagari with the Latin M, the initials of Sidhant Minocha. The diamond with the
asymmetrical edges creates the visual illusion of forming the letter ‘M’, which also denotes the
brand’s core ethos of embracing the reality in the rawness of design architecture.
